Keep London Moving is a unique card game that challenges players to connect five continuous stations on the London Underground network. The game is designed to be simple yet engaging, with unexpected twists and turns that keep players on their toes. Pawel Srokowski, the CEO and Principal Designer of Srokowski Design Limited, explains that the game not only provides entertainment but also teaches fair play and educates players about the London Underground network.
The game comes in a tube-shaped box, reminiscent of the iconic London Underground platform. When opened, players are greeted with high-quality, poker-sized cards representing various London Underground stations. These cards are complemented by Fortune Cards, which introduce unique scenarios and add an element of unpredictability to the gameplay. The box also contains three dice in the colors of the London Underground Roundel, a game rulebook printed on high-gloss paper, and a line map to help players navigate the network.
One of the strengths of Keep London Moving lies in its attention to detail and adherence to the London Underground's design standards. The graphics on the cards were created using mathematical rules and proportions based on the Golden Ratio and Fibonacci Numbers. The use of the famous New Johnston font further enhances the cards' unique design. Additionally, the game has obtained the necessary licenses from Transport for London to use their Intellectual Property Rights, ensuring that iconic symbols like the Roundel are used in accordance with TfL's guidelines.
Keep London Moving was developed over the course of a year, with the final game tests taking place in London. The project faced several challenges, including fitting all the necessary information onto the compact cards while maintaining visibility and capturing the unique features of each station through photographs. The game's success in overcoming these challenges is a testament to the designer's creativity and dedication.
Keep London Moving has received recognition for its innovative design and educational value. In 2017, it was awarded the Bronze A' Design Award in the Toys, Games, and Hobby Products category. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life.
With Keep London Moving, Pawel Srokowski has created a game that not only entertains but also educates players about the London Underground network. Its simple rules, unexpected twists, and high-quality materials make it a must-have for both game enthusiasts and London Underground enthusiasts alike. So, gather your friends and family, and embark on a journey through the iconic London Underground with Keep London Moving!
Project Designers: Pawel Srokowski
Image Credits: Srokowski Design Limited
Project Team Members: CEO & Principle Designer: Pawel Srokowski
Creative Director: Ewelina Srokowska
Project Name: Keep London Moving
Project Client: Pawel Srokowski